About Me
I have worked in marketing and communications for over 20 years in a variety of sectors both client-side and within large, global agencies. I have held senior positions in complex and fast-growing businesses, delivering growth and commercial success through strategic marketing support.
I live by the seaside on the South Coast, I'm a friend to all dogs and my proudest achievement in life is my daughter.
I'm a proud feminist and I drink far too much coffee!
Felice Ayling (She/Her)
Founder & Consultant
Verband
I created Verband because I want to work with brands that are exciting, want to challenge the norm and do things differently.
I wanted to escape the traditional idea of corporate culture and embrace a more value-led way of doing business, focussing in particular on female-led or businesses committed to diverse working practices.
I believe that there are too many assumptions around the way business should be conducted which fails to make space for new ideas, for true diversity and fails people that sit outside of the traditional idea of what it means to be a leader. I think we can and want to do better.
Doing better means creating workspaces for people who want to achieve and do well but without sacrificing their work/life balance. Modern employees want to feel part of something that inspires them, that excites them about achieving the vision of the company.
People ultimately want to connect to something in their work as they do in their lives outside of it.
I have spent a lot of time working within corporate constructs, and it doesn’t work for me, and it doesn’t work for many others.
I want to work with brands that share this vision of a people-first workplace culture and unleash the true value of their business.
Through my 20 year career, by applying a people-first ethos, I have:
- Helped bring together disparate brands to feel more connected to each other and collaborate more effectively
- Created a stronger sense of community through improved communication within businesses
- Ensured people feel like they’re being listened to and are part of a bigger community rather than working in isolation
- Created a brand that our customers genuinely wanted to interact with
- Turned customers from wanting to distance themselves from our brand to actively seeking us out and wanting to engage with us
- Created emotional connections with our brand through thoughtful and inspiring content
- Turned some of our biggest detractors into advocates
- Evolved the team by fostering an environment where everyone felt valued, knew their role and felt trusted to do their job
CAREER PORTFOLIO
