I have worked in marketing and communications for over 20 years in a variety of sectors both client-side and within large, global agencies. I have held senior positions in complex and fast-growing businesses, delivering growth and commercial success through strategic marketing support.
I live by the seaside on the South Coast, I'm a friend to all dogs and my proudest achievement in life is my daughter.
I'm a proud feminist and I drink far too much coffee!
Felice Ayling (She/Her)
Founder & Consultant
I created Verband because I want to work with brands that are exciting, want to challenge the norm and do things differently.
I wanted to escape the traditional idea of corporate culture and embrace a more value-led way of doing business, focussing in particular on female-led or businesses committed to diverse working practices.
I believe that there are too many assumptions around the way business should be conducted which fails to make space for new ideas, for true diversity and fails people that sit outside of the traditional idea of what it means to be a leader. I think we can and want to do better.
Doing better means creating workspaces for people who want to achieve and do well but without sacrificing their work/life balance. Modern employees want to feel part of something that inspires them, that excites them about achieving the vision of the company.
People ultimately want to connect to something in their work as they do in their lives outside of it.
I have spent a lot of time working within corporate constructs, and it doesn’t work for me, and it doesn’t work for many others.
I want to work with brands that share this vision of a people-first workplace culture and unleash the true value of their business.
Through my 20 year career, by applying a people-first ethos, I have: