Effective marketing requires a combination of both technical and analytical skills and an understanding of human behaviour. It can feel daunting if you aren't blessed with a large in-house team of experts helping to steer your company through the vast options of channels and activities. Whether you're looking for some guidance on your marketing strategy, want to improve the performance of your website, or make a bigger impact with your content, having expert guidance is essential to your success.
There are several ways we can work together.
Advice and guidance - I can be your on-call marketing consultant, offering advice and support to help you and your team make the right choices for your business. This could range from reviewing and advising on content and social media activation to assessing the effectiveness and opportunities with your current agencies. Working in this way is like having an on-hand CMO without the hefty price tag.
Strategy development - Whether you're looking to develop a marketing strategy for the first time or refresh your current strategy, I will work with you to ensure your investment and resource is being used in the most effective way to achieve your goals. This can include performance marketing such as digital advertising or website development as well as effective brand marketing to give your company that extra boost.
Marketing execution - If you're looking for regular, ongoing support, I can work with you on a retained basis and become an extended part of your team, managing all aspects of your marketing activity whether that means complete delivery, management of your existing team or a combination of the two. Ongoing support will include the creation of regular reporting from tactical delivery monitoring up to board level performance reports.
Campaign & project management - Managing one-off projects or campaigns can take the pressure of your existing team and allow you to flex your marketing at key times of the year or support a new product launch or customer initiative. You may be looking to try something different and don't want to distract your team from the day-to-day marketing of your business. Whatever it is, I can work with you to make it happen.
Buying behaviours have changed over the past 10 years and customers now expect to connect with the brands they purchase from outside of the financial transaction. Knowing who you are and what you offer is more important than ever to cut through the noise and make your company stand out.
Your brand strategy should sit directly underneath your business strategy and sets out how you will go about achieving your objectives. A brand strategy brings cohesion across all areas of your business and ensures a consistent experience for both your external customers and your people. It will cover areas like:
If you're looking to strengthen your brand, or your considering taking your brand in a new direction, I can work with you to improve the overall effectiveness of your messaging, positioning within your industry and communications activity both internally and externally.
Your culture says a lot about who you are as a company and can be the difference between success and failure for your business. You may feel you have a good culture and staff enjoy working for you, but you still find things aren't working as smoothly as you'd like or you're still too involved in the day-to-day decision making.
If any of the following sound like you, I can help.
If any of these sound familiar, let’s talk.